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Why are Apple’s iPads so expensive?


When Apple first debuted the iPad back in 2010, it was a bargain. There was no basis for comparison at the time, of course, but $500 for a large portable Apple device seemed like a steal considering how expensive the company’s notebook computers were. Fast forward to 2013, however, and Android vendors now try to use price as a weapon. Very capable tablets from big vendors can be had for around $200 in the 7-inch size range, and Apple’s iPad lineup is starting to look pretty pricey. The new iPad mini with Retina display starts at $399 — nearly twice the price of Google’s Nexus 7 and Amazon’s 7-inch Kindle Fire HDX — and last year’s iPad mini starts at $299, which is still $70 more than newer tablets with far better displays. So why are Apple’s iPads so expensive?

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